New York City isn’t just the top destination for group travel — it’s pure magic, offering countless shared experiences and, of course, Broadway, which lights up every stage and every heart. At Group Sales Box Office at Broadway.com, we’re thrilled to be your go-to partner for bringing that excitement to life!

As we celebrate 65 years as an owner-operated business, our commitment remains the same: deliver the personalized, passionate service that makes us the gold standard in group sales. Let’s make your group’s next Broadway adventure truly unforgettable!

Broadway is more inclusive, accessible, and group-friendly than ever. From beloved classics to bold new musicals, there’s something for every theater lover with exclusive deals you won’t find anywhere else! And with the return of Broadway Classroom, your group can elevate the experience with in-person workshops and VIP meet-and-greets with cast members.

This Spring 2026 Group Guide to New York City is your essential starting point for planning an unforgettable trip to New York City.  Inside you’ll find 26 spectacular shows and some of NYC’s most popular attractions — perfect for students, seniors, corporate teams, social groups, and every type of group in between.

Last year, over 14 million people experienced the magic of Broadway. This year, we’re ready to welcome even more.

Ready to start planning? Explore our offerings and discover the perfect show for your groups today by checking out our newly rebranded and fully interactive version of this Group Guide to NYC!

Warm regards,

Stephanie Lee
President and CEO
Group Sales Box Office at Broadway.com