How It Works

With everything Broadway has to offer, we know buying tickets can seem overwhelming at first. And that’s why we’re here. At Group Sales Box Office, we’ll help you select the best show for your group, facilitate payment with the box office, and deliver your tickets.  Either online or on the phone, we’ll make it easy for you and your group to have a fantastic Broadway experience!

If you know what you want to see, you can select your show from our list of groups shows. If you don’t know what you’d like to see, you can also click “I’m not sure” on our Group Ticket Inquiry Form and one of our Broadway Geniuses will get in touch with you to help find the best show for your group.  While you’re online, be sure to check out’s exclusive editorial features like video clips from each show, and feature articles. Of course, if at any time during the process you’d rather speak to a human, call 1-800-BROADWAY x2 and we will be happy to speak with you.

Each show has its own unique performance schedule and pricing varies by performance.  Check each show’s calendar for a list of pricing for every performance.

Submit your request online from a show’s page by clicking the red ‘Tix for Groups’ button. We will take it from there and confirm your tickets within 2 business days. If for some reason the seats you requested are not available, we will be in touch to help you adjust your request or find another show to fit your group.

Choose a show, date, and price, and click “Submit.”  We will double check everything is in order and place your request with the Box Office. Once submitted, you’ll receive an automated e-mail confirming that we’ve received your group ticket request. It is important to remember that your Tickets are not yet confirmed at this stage.

We’ll work with the box office to fill your order, which typically takes 24 to 48 hours. For some shows and dates, it could take a bit longer for the box office to confirm your seats.

We’ll contact you to let you know once the box office has filled your order. If your order has been confirmed, we’ll e-mail an invoice with the payment due date for your tickets. Please make a note of the due date and review your invoice for accuracy as soon as you receive it!

If the performance is sold out or your order cannot be fulfilled for some reason, we’ll present other options for your group.

Once the “main event” is confirmed, our team can help you complete your itinerary with a Broadway Classroom® workshop and a meal in Times Square. We can also make hotel recommendations for every type of group and budget.

Once we have received payment for your order, you will have the option to have your tickets sent to you via FedEx, held at the Theatre’s will-call window, or  be made available for pick up at our office located conveniently in Times Square.

Need more tickets after you’ve paid?  Call us.  If they’re available, we’ll get them for you and send a new invoice.  Please be aware that some shows may not be able to accommodate add-ons at the same rate.

We want to make sure we’ve reserved the date, show, and price that you’re expecting.

Please submit payment by the payment due date listed on your invoice.  If full payment is not received by your due date, the box office may release your seats for general sale — and we will have to start the process all over again.

Due dates are determined by the box office and vary by show. Any extension of a due date is completely up to the box office. Please make every effort to pay by the original due date as we cannot guarantee extensions.

Instructions for paying by credit card, check, or money order will be on your invoice.

If you need to reduce the number of tickets that you’ve ordered, please make the change on your invoice (as long as you don’t drop below the group minimum!) when submitting payment.  If you need to increase the number of tickets, please call us immediately so we can request the additional tickets from the box office.

Very, very important!!  Once paid, all tickets are non-refundable, non-transferable and non-exchangeable!

You have three easy options to receive your tickets:

  1. Three-day delivery via Federal Express (overnight and international delivery subject to additional fees added to invoice)
  2. Pick-up at the theatre’s box office (this is the only option available for Off-Broadway shows and our international clients)
  3. Pick-up at’s office, conveniently located in Times Square

Our staff is the hardest working “cast” on Broadway, with over 100 years of cumulative industry experience.

Stephanie Lee
President & CEO

Anthony Barone
Director of Group Sales

Chris Hillner
Group Sales Representative

Brian Kruse
Group Sales Programmer

Ellise Lesser
Group Sales Financial Analyst

Clayton Reetz
Group Sales Representative

Erin Ripley
Group Sales Representative

Brenden Rogers
Head of Partnerships and Strategy

Nicole Roman
Group Sales Representative

Eric Rosenberg
Administrative Assistant

Renato Rufino
Director of International Group Sales

Mary Beth Smith
Senior Marketing and Partnerships Manager

When will shows reopen?

Everyone on Broadway from the Broadway League to the producers, the directors to the stage crews have been collaborating to find the safest way for both casts and audiences alike to come together for in-person performances.

Please take a look at our Reopening Calendar and “Group News” blog for more information.

Contact Info

Group Sales Box Office, LLC
729 7th Avenue
6th Floor
New York, NY 10019

Phone: 1-800-BROADWAY x2
212-541-8457 x2

Fax: 212-302-7069


GSBO Ticket License

GSBO Purchase Terms

Group Sales Box Office Hours of Operation

Monday – Thursday:
9am to 5:30pm NY Time

9am to 2pm NY Time

Saturday & Sunday:
Closed for sales