The Broadway Cooperative
For nearly 30 years, the Broadway Cooperative has been the most effective way to maximize group sales for Broadway and Off-Broadway shows. Created and managed by Group Sales Box Office, the largest group sales agency on Broadway, our “Co-Op” members are our top-level strategic marketing partners receiving year-round, multi-channel exposure spanning print, digital, and in-person events.
For more information on the Broadway Cooperative e-mail brogers@broadway.com.
& Juliet
There’s life after Romeo.
Aladdin
The beloved Disney story is brought to thrilling theatrical life.
Boop! The Musical
“Sheer show-stoppery on stage” – The Chicago Times
Buena Vista Social Club
The GRAMMY® Award-winning album comes to thrilling life on stage.
CABARET at the Kit Kat Club
Orville Peck and Eva Noblezada star in the Broadway revival…
Chicago
Pure Broadway. That’s CHICAGO.
Death Becomes Her
Life’s a bitch and then you die. Or not!
Gypsy
Audra McDonald returns to Broadway as Rose in GYPSY.
Hadestown
The Tony-winning musical that follows the mythical quest of Orpheus.
Hamilton
The story of America then, told by America now.
Harry Potter and the Cursed Child
The most astonishing theatrical magic ever seen on stage!
Hell’s Kitchen
HELL’S KITCHEN, the award-winning Broadway musical created and inspired by…
Maybe Happy Ending
A new musical reminding us that love is never obsolete.
MJ The Musical
The life story of Michael Jackson arrives on Broadway.
Moulin Rouge! The Musical
Winner of 10 Tony Awards including Best Musical!
Operation Mincemeat
The Olivier Award-winning Best Musical
Pirates! The Penzance Musical
A jazz-infused Broadway revival of Gilbert & Sullivan’s classic.
Real Women Have Curves
Bursting with love, ambition, and possibility.
Redwood
Idina Menzel returns to Broadway!
SIX
A pop spectacle featuring the six ex-wives of Henry VIII.
SMASH
Inspired by the hit TV show, and finally coming to…
Stranger Things: The First Shadow
Before the world turned upside down…
The Book of Mormon
The nine-time Tony Award-winning Best Musical.
The Great Gatsby
The party’s roaring on Broadway!
The Lion King
Pride Rock comes to life in Disney’s long-running hit.
The Outsiders
2024 Best Musical Tony Award Winner
The Play That Goes Wrong
A comedy for the ages. All ages!
On sale to groups soon:
- SMASH