The Broadway Cooperative

For nearly 30 years, the Broadway Cooperative has been the most effective way to maximize group sales for Broadway and Off-Broadway shows.  Created and managed by Group Sales Box Office, the largest group sales agency on Broadway, our “Co-Op” members are our top-level strategic marketing partners receiving year-round, multi-channel exposure spanning print, digital, and in-person events.

For more information on the Broadway Cooperative e-mail brogers@broadway.com.

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& Juliet

There’s life after Romeo.

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Aladdin

The beloved Disney story is brought to thrilling theatrical life.

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Buena Vista Social Club

The GRAMMY® Award-winning album comes to thrilling life on stage.

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CABARET at the Kit Kat Club

Billy Porter and Marisha Wallace star in the Broadway revival…

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Chicago

Pure Broadway. That’s CHICAGO.

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Death Becomes Her

Life’s a bitch and then you die. Or not!

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Hadestown

The Tony-winning musical that follows the mythical quest of Orpheus.

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Hamilton

The story of America then, told by America now.

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Harry Potter and the Cursed Child

The most astonishing theatrical magic ever seen on stage!

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Hell’s Kitchen

HELL’S KITCHEN, the award-winning Broadway musical created and inspired by…

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Mamma Mia!

The smash hit musical featuring the songs of ABBA returns…

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Maybe Happy Ending

A new musical reminding us that love is never obsolete.

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MJ The Musical

The life story of Michael Jackson arrives on Broadway.

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Moulin Rouge! The Musical

Winner of 10 Tony Awards including Best Musical!

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Operation Mincemeat

The Olivier Award-winning Best Musical

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SIX

A pop spectacle featuring the six ex-wives of Henry VIII.

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Stranger Things: The First Shadow

Before the world turned upside down…

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The Book of Mormon

The nine-time Tony Award-winning Best Musical.

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The Great Gatsby

The party’s roaring on Broadway!

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The Lion King

Pride Rock comes to life in Disney’s long-running hit.

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The Outsiders

2024 Best Musical Tony Award Winner

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The Play That Goes Wrong

A comedy for the ages. All ages!

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Wicked

Defying gravity on Broadway for 20 years!

On sale to groups soon:

  • SMASH